Corus Professor of Strategy, Professor of Marketing and Senior Fellow, Desautels Center for Integrative ThinkingT
Rotman School of Management, University of Toronto
Affiliated Faculty: School of Public Policy, University of Toronto

Ph.D. University of Chicago
MBA Indian Institute of Management, Ahmedabad
B.E. University of Bombay

Research Expertise: Behavioural Economics, Consumer and Managerial Psychology, Public Policy, Spending and Saving Behaviours, Decision-Making, Marketing Strategy and Pricing.

Also taught at: Hong Kong University of Science and Technology, University of Colorado at Boulder, Indian School of Business, University of Chicago, National University of Singapore

Editorial Boards: Dilip serves as an associate editor of the Journal of Marketing Research, and on the editorial boards of the Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology and Marketing Letters. He was recently named as one of the "professors to watch for" by the Financial Times (London) newspaper. He is the recipient of several teaching and research awards.

Current Research: Dilip's current research focuses on "helping people help themselves." In this work, he used informational (e.g. financial literacy), facilitative (e.g., budgeting tools, communication devices like mobile phones and the Internet) and behavioural (e.g., self-control guidelines) interventions to help people achieve financial sufficiency. This research is being done in Canada, India, China, and Thailand, and is partially funded by grants from the Social Sciences and Humanities Research Council of Canada, The Desautels Center, and the AIC Institute at the Rotman School. He also does similar research in the area of health behaviours, energy conservation, garbage and recycling, and time management.

Other areas of research include consumer psychology, pricing, and marketing strategy.

Published Work, Consulting and Executive Teaching: Dilip's book, Managing Customer Value: One Stage at a Time (co-authored with S. NMarandi) has just been published by World Scientific Publishing. He has published over 50 scholarly articles, book chapters, and papers in publications like the Harvard Business Review, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Marketing Letters, Journal of Behavioral Decision Making and Journal of Advertising. Dilip is also a sought-after executive trainer, applied researcher and consultant.


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